Imagine an entire Hotel dedicated to fashion for a weekend. Pop-up stores moving into the Hotel rooms, showers converted to fitting rooms, the reception transformed into a bar and, in the lobby, fashionistas dancing to hip-hop beats.

This is exactly what happens twice a year at the 25hours Hotel in Zurich. So, for the autumn edition of the fashion Hotel, I grabbed my camera and my friend Jagna, and the three of us checked-in at the fashion Hotel for an evening of fashion, drinks, music and of course… shopping.

The evening started off with a small fashion show presenting some nice selections of local designer and shop items just to give you a teaser of what is waiting for you in the shops upstairs.

And truly inspired by that, we started our tour at room number 17 on the first floor. Also other girls were curious about what was waiting behind the different hotel rooms and were sneaking like we did.

In some rooms balloons with vouchers were awaiting us…

In others people just went bananas for all the beautiful things to buy…

The best thing were the transformed bathrooms. Best places for some selfies…

…unless you found one of many professional photographers taking a nice picture of you.

After  3 floors, 75 (!!!) little stores, some shopping and a many photo shootings we felt into the seats in the lobby to relax for a moment and to have a bite. Just to finish of the evening just a few minutes later with some dancing.